This case study highlights how Central Bark improved its franchise marketing strategy in a competitive pet care market. Following the surge in pet ownership during the COVID-19 pandemic and the return of many pet owners to in-person work, Central Bark needed to increase visibility and effectively communicate its unique value, including trained staff and Enrichment Daycare services. The solution leveraged targeted digital advertising, hyper-local retargeting, and search engine marketing to strengthen brand awareness and keep the business top-of-mind among local dog owners. Search advertising also improved visibility in Google search results, helping attract new customers. By offering franchisees control over their marketing budgets through low, predictable fees, the program supported sustai

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