This case study highlights how Hand & Stone, a leading massage, facial, and wellness franchise with more than 500 locations across North America, streamlined its social media marketing operations to support continued growth. Managing organic content through Hootsuite and paid advertising through Facebook Ads Manager created a fragmented workflow that required significant manual effort from both franchisees and the marketing team. Differences in creative specifications, budget management, and platform requirements increased complexity and reduced efficiency. To address these challenges, Hand & Stone adopted a more unified approach to managing social media marketing, simplifying campaign execution and reducing administrative workload. The solution improved operational efficiency, enabled mor

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