Whe n Par t s Town was l ooki ng f or a ne w t e c hnol ogy s ol ut i on t o adv anc e and e nhanc e t he i r bus i ne s s pr oc e s s e s , t he y e v al uat e d a f e w di f f e r e nt par t ne r s but had t he i r e y e on a s pe c i f i c s ol ut i on f or i t s i ndus t r y not or i e t y – Sal e s f or c e . The i r pr i mar y obj e c t i v e and f oc us dur i ng t he pr i mar y obj e c t i v e and f oc us dur i ng t he t e c hnol ogy e v al uat i on pr oc e s s was t o f i nd a way t o manage t he i r c us t ome r e mai l s be t t e r and c onv e r t t he m f r om e mai l - t o- c as e . Los i ng c us t ome r e mai l s i n Out l ook was t he i r bi gge s t c hal l e nge , s o t he y want e d a way t o br i ng t hos e me s s age s i nt o a c us t ome r r e l at i ons hi p

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