Case Study
PBS Engages Viewers With Vietnam War Stories UGC Campaign
PBS Engages Viewers With Vietnam War Stories UGC Campaign 4 MIN READ | PUBLISHED: MARCH 8, 2022 | OTHER As one of the most controversial and consequential events in American history, the Vietnam War profoundly a ected the lives of an entire generation. To explore the human dimension of the war from every perspective — including the rarely told side of the Vietnamese soldiers and civilians — PBS partnered with award-winning filmmaker Ken Burns to produce the 18-hour documentary series, The Vietnam War. Wanting to bring the series to life for viewers and promote conversations across multiple generations, PBS needed a way to invite audiences to share their own stories about the Vietnam era and easily weave them into the multifaceted digital experience of the documentary. “Because the series p
