Case Study Penguin inspires their readers with personalized book recommendationsINDUSTRY Publishing COMPANY Penguin Random House New York, NY penguinrandomhouse.com Penguin Random House, headquartered in New York City, is one of the world’s largest book publishers, formed by the merger of Penguin and Random House in 2013. 2 Penguin used Adestra to connect with their email subscribers by providing a more personalized experience through segmentation. After learning more about their subscribers, Penguin was able to give them “hand-picked” book recommendations based on their preferences and reading habits. This resulted in dramatically improved engagement and conversions and drove sales of both new and backlist titles.Penguin wanted to build on insights to create a better

Join for free to read