PepsiCo Tropicana achieved 19% brand lift and 3.5x higher click-through rate with a first-of-its-kind programmatic digital out-of-home campaign and re
PepsiCo Tropicana achieved 19% brand lift and 3.5x higher click-through rate with a first-of-its-kind programmatic digital out-of-home campaign and re
2 PagesPepsiCo Tropicana achieved significant success in Malaysia with a pioneering programmatic digital out-of-home (pDOOH) campaign and retargeting strategy. Collaborating with Publicis Media and The Trade Desk, Tropicana aimed to boost awareness and engagement for its Twister beverage brand. Results included a 19% increase in brand lift, 3.5 times higher click-through rates, and a 6% increase in brand consideration. The campaign's innovative approach and impactful results have set the stage for future endeavors, highlighting the effectiveness of programmatic advertising in driving measurable outcomes.
