IBS Software Services helped SunExpress launch a personalized, scratch‑built member portal for its new loyalty program by designing a responsive front‑end experience tailored to the ‘visiting family and relatives’ market across Germany and Turkey. The solution integrated real‑time member data, preferences, and booking behavior to deliver customized offers, points tracking, and redemption options, making engagement more intuitive and enjoyable. By simplifying login, navigation, and program management, IBS enabled SunExpress to strengthen customer loyalty, increase participation, and provide a seamless digital experience aligned with the airline’s brand and cross‑border customer base.

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