PSP, a retailer with more than 420 stores across the US and roughly 6,000 SKUs, struggled with margin erosion caused by repeated deep promotions driven by intuition rather than data. Promotional campaigns were often repeated at the same or deeper discount levels throughout the year, with no system in place to continuously track performance. This resulted in toxic promotions and ongoing margin losses. By implementing PromoSmart, PSP shifted to AI‑driven, data‑backed promotion recommendations. The solution helped analyze the true impact of promotions, seasonality, and trends, while identifying customer affinity and cannibalization, ultimately reducing promotions by 40 percent and improving profitability.

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