C A S E S T U D YP R O J E C T Alu-Lids oper a t es in the pack aging industr y and is a leading p r o vider of aluminium lids f or the la r gest c osmetic c ompanies in P oland. The compa n y w as f ounded in 2001 in W r ocla w . The aluminium lids seal jars made f r om: P P , PS, P V C, PE T , PE, PE T -G and glass. Th e y ar e applicable in the cosm e tic and f ood industry . The business r elies la r gel y on e xports. The k e y mark ets f o r the c ompa n y – in addition t o the P olish one – a r e: Germa n y , Britain, R ussia, Spain and Ital y . The c ompa n y r egularl y establishes ne w business r elations particip a ting in t r ade f airs and t r ade missions. C H A L L E N G E One o f the main channels th r ough which Alu-Lids r eaches its cust omers is the w ebsi t e. The p r o

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