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Case Study

Playing to win

Playing to win

Playing to win

Lenovo
Pages 10 Pages

Seton Hall University, a leading Catholic university in New Jersey, partnered with Lenovo to expand its rapidly growing esports program and attract more students through competitive and academic gaming opportunities. What began as a student gaming club in 2013 evolved into a nationally recognized esports program with multiple Big East Conference titles. Lenovo helped establish a dedicated esports lab equipped with Legion gaming towers, monitors, accessories, and production workstations, while also providing consulting services to support program growth. The initiative combines competition, content creation, broadcasting, and academic development, giving students valuable hands-on experience and career pathways. Today, the program includes around 275 gaming club members, more than 1,265 uni

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