PORTA, a Polish door manufacturer, partnered with SALESmanago to enhance customer engagement despite lacking an eCommerce platform. By implementing lead nurturing campaigns, dynamic email recommendations, and segmentation, PORTA achieved remarkable results. One campaign saw an 84% open rate (OR) and a 48% click-through rate (CTR). Additionally, Q3 2023 showed an average OR of 33.36% and CTR of 14.09%, with individual campaigns like workflow-based lead nurturing reaching a 43.19% OR and 7.19% CTR. PORTA plans to expand its strategy with more personalized campaigns, demonstrating how traditional businesses can thrive with digital marketing tools.

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