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POS Portal Leverages Predictive Analytics to Drive 4x Lift in Email Open Rates

POS Portal Leverages Predictive Analytics to Drive 4x Lift in Email Open Rates

POS Portal Leverages Predictive Analytics to Drive 4x Lift in Email Open Rates

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POS Portal Leverages Predictive Analytics to Drive 4x Lift in Email Open Rates Challenges: ? Rising competition required change from reseller to direct-to- customer selling ? Wanted to start with prospects already within their CRM Solution: ? Analyzed prospects within CRM to identify unique clusters of prospects that showed a higher tendency to convert Results: ? 57 new clients within 24 hours of new data- supported test campaign ? 4x

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