Powering the world’s largest sporting event.
Powering the world’s largest sporting event.
4 PagesFIFA has partnered with Lenovo to enhance the fan experience at major global tournaments, including the FIFA World Cup 2026 and the FIFA Women’s World Cup 2027. Leveraging advanced AI solutions, the collaboration will introduce innovations such as 3D digital avatars, real-time match insights, AI-guided stadium navigation, and immersive viewing experiences. These technologies aim to transform how fans engage with the sport, both in-stadium and remotely. Lenovo’s commitment to innovation and high-performance technology supports FIFA’s vision of delivering more interactive, data-driven, and engaging experiences for millions of viewers worldwide.
