PR led research that journos will actually write about By Jessica Lewis | Senior Content Marketing Manager | Relative Insight Relative Insight analyses survey open-ends at scale The complicated relationship between journalists and PRs is as old as time. The challenges of being a great PR PRs generally complain that journalists are laky - they say they’ll run a feature, then they don’t, they have their own agendas when it comes to covering a story so they miss out crucial messaging if it suits them, they don’t respect embargoes - they’re rude. PRs are often accused of sending irrelevant pitches to the wrong person, writing “poorly written” press releases that don’t contain any information worth publishing - they don’t respect deadlines

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