The case study describes how LINK4, a leading direct insurer in Poland, used pricing automation to accelerate growth and improve business performance. As an early digital insurer selling policies by phone and online, LINK4 needed to replace manual pricing processes with a faster, more flexible solution. After initially adopting Earnix on‑premise to optimize pricing, the company continued to modernize to meet rising customer expectations and competitive pressure. Using the Earnix Price‑IT Enterprise Edition, LINK4 increased pricing speed, improved accuracy, and strengthened its ability to deliver competitive motor, home, and travel insurance products, supporting continued success in a fast‑moving digital insurance market.

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