Client profile Largest wholly South African-owned outdoor advertising media company primediaoutdoor.co.za • Oversees 15,000 advertising panels across the country, including digital signs, airport advertising, freeway and suburban ad spaces, billboards and other outdoor ad spaces • Offers customer segmentation across demographic categories and regions from cities to rural areas • Part of the Out-of-Home division of Primedia (Pty) Ltd. “Our strategists use MapInfo Pro to generate Location Intelligence and market insights that are tailored to our clients’ advertising needs and networks.” — Dave Roberts, CEO, Primedia Outdoor Overview Multi-channel marketing has become the standard for marketers and advertisers. This has created a complex, dynamic landscape, with market

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