Proactive Protection Prevents Fraud Despite Rapid Growth
Proactive Protection Prevents Fraud Despite Rapid Growth
2 PagesYieldmo, one of the world’s largest independent ad marketplaces, experienced a 677% CAGR in ad supply over three years while maintaining one of the industry’s lowest invalid traffic rates. After implementing HUMAN Ad Fraud Defense, Yieldmo’s IVT rate dropped 90%, from 1% to 0.1%. The multilayered detection system used machine learning, technical evidence, and continuous threat intelligence to verify over 20 trillion interactions weekly. Integrated with AWS for low-latency pre-bid and post-bid protection, the solution strengthened marketplace trust and ensured sustainable, fraud-free growth across Yieldmo’s global advertising ecosystem.
