ROI Revolution software resolved PUMA's conversion accountability challenges across Facebook and Instagram by implementing Facebook Attribution for multi-touch modeling, clarifying direct sales tracking amid heavy awareness investments, collaborations, and influencers. The tool delivered precise insights beyond last-click limitations, attributing 13% of total purchases to Facebook ads and achieving significantly higher ROAS. This drove a 35% conversion value increase, empowering the sports apparel leader to optimize paid social for direct revenue—proving ROI Revolution's prowess in untangling complex attribution for performance-focused growth.

Join for free to read