www .a t scal e.c om 1 c u s t o m e r s t o r y BP fuels digit al inno v a tion t o drive sus t ainability 2x 290k 100+ Industry Use case Benefits K ey Product Components c u s t o m e r s t o r y Rakuten A ccelera tes Quer y Performance and Modernizes Anal ytics Program with A t Sc ale R ak ut en , a shopping r e w ar ds c ompan y , l e v er a ges da t a on shopper beha vior , pr ic ing, and c ommiss ions t o cr ea t e c ompel ling o ff ers f or their cust omers, who r ec ei v e cash-ba ck inc ent i v es f r om R ak ut en. Wi th o v er 13 mil lion e-c ommer c e cust omers and par tnerships w i th 70+ bus inesses, R ak ut en depends on sophist ica t ed anal y t ics and da t a mana gement t o ma int a in a d i ff er ent ia t ed o ff er ing in the highl y c ompet i t i v e e-c ommer c e ind

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