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Case Study

Reading For Education achieves a 200% email revenue uplift after migrating from Return Path to Everest and BriteVerify.

Reading For Education achieves a 200% email revenue uplift after migrating from Return Path to Everest…

Reading For Education achieves a 200% email revenue uplift after migrating from Return Path to Everest and BriteVerify.

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Pages 5 Pages

Reading For Education (RFE) empowers America’s schools by replacing traditional door-to-door fundraising with a secure online marketplace, relying heavily on effective supporter emails. To maximize fundraising success, RFE migrated to Validity’s Everest and BriteVerify platforms, moving away from Return Path. This strategic software transition significantly optimized their email program, driving a remarkable $200\%$ email revenue uplift. By leveraging Validity's advanced email deliverability and verification tools, RFE successfully enhanced audience engagement, ensured reliable inbox placement, and ultimately secured vital funding for schools through streamlined, data-driven digital campaigns.

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