persado.com [email protected] 1 Recession-Proofing Y our Financial Institution With Motivation AI The economic conditions of the current moment create real challenges for financial institutions — in particular those operating in the traditional side of the banking and insurance businesses focused on managing current accounts and loan portfolios and property and casualty. But there are digitally-enabled strategies available today that equip you to optimize customer relationships and gain traction, even during a downturn. The key is to leverage AI and data to tap into the customer’s motivation to engage and act. Motivation is the link connecting what a customer wants or needs to the actions of buying a product or enrolling in a service. Persado-generated language has driven campaigns a

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