CaseStudy Fashion CaseStudy Refinery29 Boosts Homepage Story CTR By Up To 200% With Taboola’s Newsroom “Taboola has empowered us to take a very scientific approach to keeping our audience engaged as much as possible, and Newsroom is now an integral part of our overall content strategy.” - Jessica Novak, Content Strategist, Refinery29 Refinery29 is an American-based website focusing on fashion, style, and beauty reaching 225 million people across platforms. Increase Homepage CTR 45% COMPANY CHALLENGE SOLUTION RESULTS Identify when and where to publish content to increase engagement with their audience. Utilize Taboola’s Newsroom for A/B testing to determine which strategy would generate the most engagement with their content. Increase in engagement both in desktop and in mobile

Join for free to read