Retention Is the New Acquisition Marketing Insights and Strategies to Maintain and Grow Your Customer Base Through a Down MarketTable of Contents Growth Through Economic Turbulence Starts With Your Customer Base ..................... 3 The New Rally Cry for CMOs .......................................................................................................................................... 7 Strategies For Targeting Your Customers ...................................................................................................... 9 Effectively Engaging Your Customers................................................................................................................. 10 Customer Success, Meet Marketing!............................................................

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