This 2023 case study describes how a B2B commerce platform serving 200+ brands and reaching 2M+ customers across 140+ events and 15 media properties improved scalability, cost efficiency, and time-to-market by re-platforming from a single-tenant Elastic suite monolith (React UI, Ruby on Rails backend) to a multi-tenant MACH-based architecture with feature parity and expanded B2B2C capabilities. Brillio co-invested with the client, aligned across Salesforce solutions and a SQL Server customer data hub, and supported data ingestion and security tooling (Databricks, Rudderstack, EventBridge, Privacera), operating through multiple POD teams with SRE support and Lean Agile practices. Reported outcomes include supporting 200+ brands globally, 99.5% availability, and 2x growth.

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