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Case Study

Riboli Family Wines Uses Salsify PXM To Improve Content Scores and Own Its Brand Presence on the Digital Shelf

Riboli Family Wines Uses Salsify PXM To Improve Content Scores and Own Its Brand Presence on…

Riboli Family Wines Uses Salsify PXM To Improve Content Scores and Own Its Brand Presence on the Digital Shelf

Salsify
Pages 5 Pages

Century-old winemaker Riboli Family Wines significantly improved its content scores and commanded a cohesive brand presence across online retailer sites by implementing Salsify Product Experience Management (PXM). Managing a diverse portfolio anchored by the popular semi-sweet wine brand Stella Rosa, the fourth-generation enterprise previously struggled with fragmented product data and decentralized content. By leveraging Salsify’s advanced software platform, the company successfully standardized information, eliminated operational silos, and streamlined digital catalog management. This powerful digital solution enabled the historic winery to optimize retail syndication, enhance content quality, and deliver exceptional product experiences to consumers worldwide.

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