Roularta Media Group, a Belgian multimedia company, aimed to reach 75,000 digital subscribers by 2025. To achieve this, they partnered with BlueConic to implement a data-driven, dynamic paywall strategy. By segmenting readers based on engagement, status, and content preferences, Roularta personalized user experiences and optimized trial subscriptions. Utilizing AI-powered look-alike modeling, they expanded target audiences and enhanced engagement. As a result, Roularta saw a tenfold increase in digital subscriptions, with 70% of new subscribers choosing digital access. Their success highlights the power of incremental, data-driven personalization in the evolving media landscape.

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