RQM+, a consulting firm specializing in the life sciences industry—particularly medical devices and diagnostics—helps clients navigate FDA regulations and tackle compliance, quality, engineering, and technology challenges. Facing a six-to-12 month sales cycle in a highly regulated, relationship-driven market, the company relied on a small sales force of former consultants for sustained outbound efforts to secure new business and expand existing accounts. By adopting RAIN SellingSM, RQM+ empowered its team to master complex sales, growing its client roster by 29% while significantly expanding existing accounts to meet aggressive new business development and growth goals.

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