SAGE Publishing: SAGE’s Commercial Sales Division Overcomes Successive Years of Decline to Grow 20%
SAGE Publishing: SAGE’s Commercial Sales Division Overcomes Successive Years of Decline to Grow 20%
1 PagesSAGE Publishing, a leading international publisher of over 1,000 journals and 900+ books annually for academic, educational, and professional markets since 1965, faced successive years of declining sales despite prior RAIN Group skills workshops. CRM analysis revealed pipeline weaknesses beyond skills. RAIN Group's advanced software transformed this by optimizing opportunity management, strengthening pursuit strategies, accelerating deal progression, and reversing trajectory—driving 20% year-over-year growth and restoring commercial sales division momentum.
