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Case Study

SailGP gets more fans on board with intuition engineered

SailGP gets more fans on board with intuition engineered

SailGP gets more fans on board with intuition engineered

Cognizant
Pages 4 Pages

SailGP, a premier global sports entertainment league featuring high-speed F50 foiling catamarans, sought to expand its international fanbase and attract championship investment. To achieve this vision, Cognizant software helped re-engineer the league's digital spaces to deliver intuitive, engaging customer experiences. This comprehensive enhancement successfully quadrupled average monthly community growth, improved newsletter sign-up conversion rates, and extended average session durations. Furthermore, the strategic transformation significantly boosted the monthly share of returning visitors, equipping the organization with a world-class digital platform to captivate audiences and accelerate global enterprise growth.

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