This success story highlights the Salesforce CRM integration for Pine Labs, one of India’s largest POS and merchant services providers. Pine Labs powers more than 350,000 POS terminals across thousands of cities in India and Malaysia and supports a rapidly growing suite of financial services. The company relied on a custom lead management system for merchant acquisition, onboarding, and POS deployment tracking, but needed better scalability and visibility. By integrating Salesforce CRM, the solution unified lead management, sales processes, and merchant data into a single platform. This improved workflow efficiency, enhanced data accuracy, accelerated time‑to‑market for new offerings, and provided stronger insights to support Pine Labs’ continued growth and operational excellence.

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