SAP Drives 400% Increase In Target Buyer Response With Intelligent Insights © 2022 Market Resource Partners, LLC. All Rights Reserved. Intelligent, Location-Based Targeting Decisions Drive 4X Increase In Target Buyer Engagement. Marketing complex solutions for multiple lines of businesses (LOBs) to customers worldwide is an ongoing challenge for SAP , an enterprise application software provider that has customers in more than 180 countries and over 21,000 partner companies globally. Jorge Granada, Global Lead, Programs Center of Expertise, heads a team that coordinates and orchestrates marketing for every line of business at SAP . With ERP solutions for LOBs including HR, manufacturing, procurement, supply chain, finance, and more, identifying the actual buyer responsible for purch

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