Founded in 1884, SCHOTT has locations in 34 countries making glass products across sectors including healthcare, technology, energy, automotive, and aerospace. Applications range from heat-resistant glass on the space shuttle to glass cooktops in the home. Driven by the need to promote multiple products across multiple diverse industries and targeted at different audiences, SCHOTT had to rethink its digital marketing strategy and how to deliver experiences across segments. By deploying the integrated end-to-end Sitecore Content Hub and Sitecore XP solution, SCHOTT now has centralized marketing strategies and corporate governance, enabling business units to transform marketing of its highly specialized products to multiple unique industries. The Challenge To grow the business and

Join for free to read