Search for Common Ground (SFCG) is the world’s largest peacebuilding NGO, dedicated to transforming conflict into cooperative action across the Middle East, sub-Saharan Africa, and Asia. With approximately 700 employees, the organization works directly in communities to promote dialogue, resolve conflicts, and build sustainable peace. SFCG regularly shares valuable insights from its field experts through events, campaigns, and public engagement initiatives. However, manual processes made it difficult to effectively manage media outreach, track interest, and expand relationships with journalists and stakeholders worldwide. By leveraging Meltwater for press outreach, email communications, media monitoring, and analytics, SFCG improved its ability to raise awareness, connect with relevant aud

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