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Case Study

SEGRA® MARKETING TEAM EXPERIENCED 31% CONVERSION FROM LEAD TO CLOSE WITH THE CONNECTED WORLD PLATFORM

SEGRA® MARKETING TEAM EXPERIENCED 31% CONVERSION FROM LEAD TO CLOSE WITH THE CONNECTED WORLD PLATFORM

SEGRA® MARKETING TEAM EXPERIENCED 31% CONVERSION FROM LEAD TO CLOSE WITH THE CONNECTED WORLD PLATFORM

Connectbase
Pages 1 Pages

Segra, a major U.S. fiber infrastructure provider, transformed its marketing operations by adopting Connectbase’s Connected World platform. This shift enabled personalized outreach, faster prospecting, and proactive collaboration with sales. As a result, Segra achieved a 31% lead-to-close conversion rate, shortened sales cycles to 30–60 days, and generated seven-figure revenue within 12 months. By integrating location intelligence into its network map, Segra also improved visitor engagement and market targeting—turning marketing into a vital revenue-driving partner.

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