Sesame Workshop needed to modernize backup and archiving for 45 years of intellectual property while separating IT and video-system protection and supporting a cloud-first strategy. Its legacy tape environment required two full-time employees and limited automation and cloud adoption. Rubrik reduced backup administration to only 2–3 hours per week, delivered 40% TCO savings, cut the data-center footprint by 50%, and made restores 90% faster. REST APIs support a shift toward DevOps and planned automated file recovery, while Microsoft Azure provides long-term archival and cold storage. Encryption at rest and in flight protects intellectual property, and cloud-agnostic architecture preserves future choice. Sesame Workshop expects to save hundreds of thousands of dollars over five years while

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