Sessions Model vs. Users Model: What’s the difference? VS.Heap vs Google Analytics So you’re thinking about analytics. And ... Google Analytics is free. And ubiquitous! So ... what’s not to like? Lots, as it turns out. So much that we wrote two ebooks on the topic, one for Product teams and one for Marketers. The difference isn’t just about features. It’s about approach. It’s about what GA is designed to do, and what it is not designed to do. It’s about which questions GA is designed to answer, and which questions it isn’t. In this series of white papers, we’ll lay out some of the main differences between Google Analytics and Heap. These differences determine both what you can measure, and what sorts of insights you can get from each tool. They also determine what actions you can t

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