Shell Catalysts & Technologies Engages a Targeted Global Audience on LinkedIn Location: Houston, TX | No. of Employees: XX Industry: Technology, Refining, Oil and Gas Challenge Solution • Shell Catalysts & Technologies is the commercial branch of Shell’s projects and technology group. The group manufactures, develops, sells and licenses catalysts and process technologies that are sold to energy producers and industrial facilities. • The brand was lacking a formal digital marketing strategy. Digital Marketing Manager Will Potter noticed LinkedIn hosted many target audience members, but there were no Showcase Pages for sub-brands and nothing really being done to harness the platform’s potential. • The brand needed to find a way to communicate its message without re

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