Case Study: Simple Trade Show Booth Client: LongTail UX – Designed and used at the Jacob Javitz Convention Center, New York, NY Challenge: Long Tail UX wanted a reconfigurable trade show display that could be used and reused in different sizes and configurations, depending on the trade show being attended. Goals: LongTail UX wanted a simple, easy to install exhibit booth that would capture the innovative culture of the firm and convey a “techie” modern feel at their trade show. Concerns: LongTail UX is located in Australia, but attends several shows throughout the USA each year. As such, they must make all arrangements and coordinate all aspects of their exhibition

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