SiteOne partnered with iCIMS to transform its recruitment strategy, strengthen employer trust, and attract specialized talent in a highly competitive labor market. Hiring approximately 2,000 employees annually, the company faced ongoing challenges filling hard-to-recruit positions, particularly commercial driver’s license (CDL) driver roles. To enhance candidate engagement and support long-term talent development, SiteOne revamped its career site, introduced employee-generated video content, and built stronger talent pipelines. These initiatives provided candidates with authentic insights into the company culture and career opportunities, helping SiteOne connect more effectively with prospective employees while supporting retention efforts. As a result, the company increased job applicatio

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