Mark Miles, President and CEO, Penske Entertainment Corporation ‘ The fan is at the center of everything we do; we have to constantly look at how we can improve our relationship.’ Case study Client profile Penske Entertainment Corp., a subsidiary of Penske Corporation, owns the NTT INDYCAR SERIES, the Indianapolis Motor Speedway and IMS Productions. The NTT INDYCAR SERIES continues to be the premier open-wheel racing series in North America and is one of the most competitive championships in the world. The Indianapolis Motor Speedway has hosted the world’s largest single- day sporting event – the Indianapolis 500 Mile Race – for more than 100 years. The venue has also hosted NASCAR, Formula One, MotoGP , and many other events throughout its storied history. Summar

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