SNOWFLAKE BENEFITS •Cloud data platform for powering e v ery da ta analytics use case • I nstan t elasticity with aut oma tic c oncurr ency scaling • N ear -infinit e scalability t o support any amount of data, users, and workloads SNOWFLAKE HELPS ZETA GLOBAL BUILD THE SCALABLE ENTERPRISE MARKETING PLATFORM OF THE FUTURE Architecting on Snowflake provides a unified view of our data with better query performance, making it easier for clients and internal stakeholders to maximize data’s impact.” JASON YAN, Head of Data Cloud Engineering, Zeta Global Zeta Global leverages unique proprietary data to help marketers acquire and grow customer relationships at scale. Their Data Cloud data set is the world’s third largest, containin

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