Sigmoid partnered with a leading multinational CPG company to analyze extensive social media buzz and buyer sentiment surrounding its products. Facing the challenge of categorizing customer emotions and uncovering pain and passion points for both its own and competitor brands, the client relied on Sigmoid's advanced analytics software. Sigmoid's intelligent platform systematically identified purchase drivers, identified product improvement areas, and tracked key purchase deterrents. By leveraging Sigmoid's software solution, the marketing team optimized campaigns and took proactive social media actions, while the R&D team made informed innovation decisions, ultimately accelerating new product launches by an impressive 70%.

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