Southern Cross Austereo (SCA) amplified its LiSTNR podcasting platform's reach by 5x using Elasticsearch, Vector Search, and Generative AI on Google Cloud in Australia's media and entertainment sector. Elastic software dramatically reduced zero-result searches across over 900 podcast channels and 99 radio stations, boosting search accuracy and relevance for personalized recommendations. It enhanced listener discovery and retention by suggesting content matching interests, driving a 20% subscriber increase to 1.8 million. This future-proofed the platform with AI-powered capabilities, elevating user experience and critical KPIs like audience growth.

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