1 SowetanLIVE’s 2018 Matric Results Case Study Overview In 2018, SowetanLIVE, a publication owned by Arena Holdings (formerly Tiso Blackstar Group), built a dedicated website for the matric results. Here, matric learners could subscribe ahead of time, build a profile, opt-in for notifications when the results came out, and see interesting stats on those results. This case study is on the email notification sent to these subscribers when the results were released; an email that got a click-to-open rate of 75%. In other words: three-quarters of all people who opened the email clicked on the link directing them to the website. SowetanLIVE’s 2018 Matric Results Case Study The email objectives were to: • Notify subscribers that the exam results had been published • Direct them to SowetanLI

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