This 2024 case study describes how a 60-year oncology non-profit with nearly 50,000 members and 450+ staff accelerated its shift to a customer-centric, digital product organization by prioritizing Meetings, Content, and Customer teams, starting with a modern conference app for its Annual Meeting. Brillio proposed and proved Flutter through a PoC, then delivered an iOS and Android app in four months, ahead of the event, with schedules, speaker and presentation details, abstracts, posters, video content, and a personalized agenda builder. Adoption was strong, with 22,000 downloads out of 45,000 attendees, and the success led to expansion into a Flutter Web app to replace an existing PWA, plus governance and upskilling via a Brillio+Client Academy.

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