Spry Roughley: Accounting firm adds new logos and improves lead conversion rates by 87% following virtual training.
Spry Roughley: Accounting firm adds new logos and improves lead conversion rates by 87% following virtual training.
1 PagesSpry Roughley, an established Sydney-based accounting firm offering audit, assurance, management accounting, taxation, business advice, and wealth planning to corporates, growing businesses, not-for-profits, investors, and international subsidiaries, sought to fuel growth. Founder and CEO Martin Roughley identified the need to upskill younger accountants, who excelled in client relationships but lacked natural sales abilities. RAIN Group's sales assessment and training software delivered virtual training that honed these skills, enabling the addition of new logos and a remarkable 87% improvement in lead conversion rates.
