Tinder is the world's leading social app for meeting new people. With its global reach, people in 196 countries around the world are swiping right to connect with others, making Tinder a top 10 lifestyle app available in more than 48 languages. Tinder processes more than 1.6 billion swipes a day. THE CHALLENGE Tinder’s Head of Advertising Product, Richard Muncaster, faced a few large challenges when testing the performance of in-app advertising. ? Testing visibility was limited. Richard’s team could not easily or quickly verify that appropriate advertising content was being delivered to proper regions around the world or confirm that ads were displaying correctly on different devices. ? Third-party advertising technology adds complexity. Third party advertising technology i

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