The always-on global intelligence platform is using relevant insight and rigorous testing to engage new sectors, close deals and secure spectacular ROI. Challenge Solution • Sponsored Content in the LinkedIn Feed • Targeting by country, job title and function to reach relevant CMOs and Heads of Insights • Testing-led approach with 13 variations of images and copy per campaign • Integrated LinkedIn Lead Gen Forms • HubSpot integration to track the onward buyer journey Results Over the course of 8 months, the £80,000 that Streetbees invested on LinkedIn delivered over £2 million in revenue from closed-won deals Why LinkedIn? • Strong engagement of target audience with content on LinkedIn • Targeting and tracking capabilities, enabling content tailored to segments • Linke

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