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Case Study

Strengthening Brand Presence to Drive Direct Bookings & Long-Term Profitability

Strengthening Brand Presence to Drive Direct Bookings & Long-Term Profitability

Strengthening Brand Presence to Drive Direct Bookings & Long-Term Profitability

Amadeus Hospitality
Pages 4 Pages

This case study explains how a four-star boutique hotel partnered with Amadeus to reduce dependence on online travel agencies (OTAs) by increasing direct bookings through a brand-led digital advertising strategy. Using branded paid search, Google Performance Max, first-party data, and optimized creative assets, the campaign strengthened visibility across the entire customer journey. Results included a 75% increase in brand visibility, 24% revenue growth, a 39:1 return on ad spend, and a 36% increase in direct website bookings, earning a Bronze Adrian Award for innovation in search marketing.

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