1 of 3 Copyright © 2021 Taplytics, Inc. • +1 866 230 0090 • taplytics.com • [email protected] Josh’s hypothesis was that shortening the time to value would lead to higher conversions since Solution: A/B Test Activation Flow Once a user enters the Lasting site they are prompted to start a relationship quiz. The purpose of the quiz is so Lasting can create a tailored plan that provides the most value possible for their users. At the end of the quiz, users are shown an animation informing them that their custom plan is being constructed. Strategy: Minimize Time To Account Creation To increase the efficiency of their user activation funnel on the web, Joshua Petrovani Miller - Product Lead for Lasting, identified increasing landing page conversion and sign-up completion as a prio

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